Every new sign-up, enriched and routed — without a Zap
New trial user shows up? An operator pulls their company from Apollo, finds the decision-maker's email via Hunter, writes a two-line research note, and creates the HubSpot contact with the right owner — all before your first coffee.
How it works
Lead enrichment is the classic "I know I should do this, but it's tedious" task. rundash's enrichment operator handles every step: it reads new sign-ups from your database or webhook, looks up the company on Apollo, finds named contacts via Hunter, writes a two-sentence "why they might be interested" note based on their website, and creates the CRM record with the right owner attached. If the company doesn't match ICP, the operator skips it — no noisy CRM. Routines can run it every hour, or on demand when you want to triage a batch. Your sales team sees enriched leads in HubSpot or Pipedrive, not a spreadsheet.
What you get
- Watch new sign-ups from your Postgres, Stripe webhook, or form submissions
- Enrich the company via Apollo (industry, size, funding, tech stack)
- Find decision-maker emails via Hunter (named, not guessed)
- Write a two-line "why they care" research note
- Create the HubSpot / Pipedrive / Salesforce contact, owner auto-assigned
- Skip low-fit leads instead of polluting your CRM
Apollo
Hunter
Hubspot
StripePlaybooks for this
Frequently asked
- Which CRM do you support?
- HubSpot and Pipedrive today via Composio. Salesforce support is in the curated integrations list. If you need a different CRM, it is likely a one-line prompt change — all of Composio's 1000+ toolkits are available.
- How does it decide who to route to?
- You tell it in the system prompt — round-robin by territory, assign by company size, or use a lookup table in Notion. The operator follows your rules.
- What if Apollo doesn't have the company?
- The operator falls back to scraping the company's own website for the About and Team pages, and extracts what it can. It never invents data.
- Does this replace Clay?
- Clay is a spreadsheet for enrichment — you build waterfalls inside a grid. rundash is an operator that does the enrichment on a schedule or trigger. Use Clay for complex data modeling; use rundash when you want the enrichment to just happen in the background.